The Midas Awards for the world’s best financial advertising has announced the 2018 Executive Jury. Ganesh Prasad Acharya, Creative Director, pi communications, India is part of the executive jury this year.

This is the second year that Midas will bring together this elite global panel to review the shortlisted entries selected by the international Midas Awards Grand Jury.

The Executive Jury, comprising 26 founding officers, CEOs, and executive creative directors, from global advertising agencies, and globally recognised experts in financial policy and communications, will provide a comprehensive evaluation of the global creative work submitted.

Ganesh Prasad Acharya, Creative Director, pi communications, India, firmly believes in the sacred combination of the purity of his art and the sanctity of storytelling. He has made it a point to maintain this perfect ideal throughout his illustrious career, spanning over a decade and a half in agencies like M&C Saatchi and Lowe Lintas. He has worked with several notable brands. These include Aditya Birla Financial Services Group, Kotak Mahindra Bank, ICICI Bank, HDFC Bank, Club Mahindra, Sanctuary Magazine, Worldwide Media Magazines, Sesame Street, Raymond, Viacom 18 and Castrol, among others. He believes in the strength of simplicity and the impact of directness in the creative process. And the numerous national and international accolades and awards he has won over the course of his career are testament to this powerful belief. He has also been an integral part of the Grand Jury at Midas Awards 2017 and the 2018 New York Festivals Advertising Awards.

Ganesh Prasad Acharya, Creative Director at pi communications, India, firmly believes in the juxtaposition of the purity of his art and the sanctity of storytelling. He has made it a point to maintain this perfect ideal throughout his illustrious career, spanning over a decade and a half in agencies like M&C Saatchi and Lowe Lintas. As recently as 2017, he was invited to be a part of the Grand Jury of the ‘Midas Awards’ (World’s Best Financial Advertising).

Ganesh Prasad Acharya, Creative Director at pi communications, India, firmly believes in the juxtaposition of the purity of his art and the sanctity of storytelling. He has made it a point to maintain this perfect ideal throughout his illustrious career, spanning over a decade and a half in agencies like M&C Saatchi and Lowe Lintas.

The ads were designed to make clear the message that deforestation means species loss. Simple as that.

These images are gruesome and brutal, but they have to be shown because of their important message – they raise awareness of the often unseen casualties of deforestation around the world. Creative and art director Ganesh Prasad Acharya, together with copywriter Kaushik Katty Roy, created these social ads for Sanctuary Asia, one of the first and greatest environmental news magazines in India.

Now this is one way to convey an important message. Creative director Ganesh Prasad Acharya and copywriter Kaushik Katty Roy have just created a series of shocking concept print ads for Sanctuary India that show how habitat destruction affects wildlife. The ads depict various animals perched on tree trunks, with their heads cut off and dripping blood. The ads feature the tagline “When the wood go, wildlife goes.” 

Arresting and disturbing, they are a stark reminder to look after our environment before these beautiful creatures disappear.

This extreme Print Ads is going viral on Net. Showing Horrible effects of deforestation.

This amazing creative is done by Creative and art director Ganesh Acharya & copywriter Kaushik Roy for Sanctuary Asia caimpaining. Sanctuary Asia is the very first & most famous India’s environmental news magazines.

The Durex Ice Cream ad simulates the pleasure of the brand's Extra Long Pleasure Condoms. The anatomical replicated ice cream bar and lollypop showcase a woman licking each, ever so sensually. These print ads are meant to scream pleasure and enjoyment. Be that as it may, the adverts quickly catch your eye and draw you in. 

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Nobody is saying that babies literally are tiny Hitlers. But as ‘Use condoms with care’ PSA ad by Ganesh Prasad Acharya suggests, unplanned babies can impact your life in dramatic ways. Having a baby is a huge investment in time, money, and sanity – that‘s why Salvador Dali is also featured here. So, it‘s a rational assumption that an unplanned baby can throw a spanner in all sorts of works. The PSA uses symbols of famous dictators (and a famous artist) to stress the severity of impact that unwanted pregnancies can have on your life. 

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